If you listen carefully and look around a bit you’ll see a fairly persistent meme and a collection of entrepreneur’s and bloggers espousing a “hustle” lifestyle. If you haven’t bumped into these people yet, there is a collection of entrepreneurs who are hustling all the time, all day, every day. Bragging on social media about working 120+ hour weeks and starting multiple businesses. They write blogs (like this one but, umm, popular?), books, make Youtube videos, have Instagram and Snapchat followers and generally are always on.
For a long time I admired these people. To be honest, I had no idea if they were actually making money or how they were able to sustain such an intense pace. I felt for a long time that I wanted this lifestyle. I read their books, blogs and learned “Getting Things Done.” I posted photos of my travels and humble-bragged about Platinum Status on some fucking airline and fancy hotel upgrades at some other fucking hotel.
Now, for true entrepreneurs I do believe that the true hustle mentality is the best and likely only way to survive and thrive. I get it. Success is damn hard. I take nothing from those talented and dedicated people. Building a successful business is nothing to take lightly. So if that’s your bag, kudos! Go make a million billion dollars with your trillion Facebook fans and your millions of views on your insightful, or funny, or smart videos. If that’s for you, go get em! But beware the bullshit. And remember that life is short, even if it feels like it may last forever.
My awakening has jolted me in many ways. In particular, it’s helped me realize that part of my being unconscious was falling into what I now call the #hustle fantasy.
Here’s how it worked for me, your mileage may vary. It’s the anti-Hustle:
- You are ambitious, smart and like money. Who doesn’t like money, right?
- You believe that everyone (you in particular) have the talent and drive to copy whatever flavor of successful, famous business man/woman is out there and make a sack of money.
- You spend your time reading and learning from them but find that when you go to apply the lessons, they either don’t work as expected. Or, you realize you’ve been RUNNING DOWN THE WRONG FUCKING PATH.
- You resist because you know what, money is good. Success is good. And shit, money + success = happiness. right?
- You forget who you are and become this other person, working in a job you hate, or a career that is clearly wrong. Shit goes wrong. You fight, or worse, ignore your family. You don’t get rich.
- You hit the wall.
- You wake up one day and if you are lucky, realize you’ve been asleep, dream-walking through life, doing your finest job at ignoring your true self.
- You come to a one of likely many decision points to do something about it. Maybe you do, or maybe you don’t. But don’t lie to yourself as if what’s going on isn’t real. Your misery isn’t going on holiday and you can’t buy a Tesla to make it all feel better. Your kids are grown up and your wife, if she’s still around is a total stranger. Even worse, YOU are a stranger to YOURSELF.
What is happening to me, right now, at this moment is that I’ve decided I’m not going to take this shit anymore. I’m waking up. I’m awake. And I refuse to go back to sleep. I’m not perfect, no way, not even close. Sometimes I’m at dinner and not present with my family – but it’s a bad habit now, and not who I am anymore.
Hustling isn’t the problem
Let me be clear. There is no problem with hustle. If you find your passion, your calling and your dream, hustle is like breathing. It’s why true entrepreneurs soak up 18 hour days and come back for more. But don’t be an idiot. Hustle is also what con-artists do, they hustle you out of your money and your time. And you if this blog post resonates with you I have some good news and some bad news for you.
The bad news is that you may be hustling yourself – conning yourself. Lying to yourself that the money makes it all right. Or the travel benefits. Or the job title. Good luck with that. It’s not real. You’ve been hustled.
The good news is that you can wake the fuck up. But the first step is the hardest. You have to realize you are asleep in the first place.
So are you hustling yourself out of the beautiful life you deserve?
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